What can the performance planner assist you with?
a. to determine which google ads features should be enabled to get the best performance from your campaigns
b. to create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
c. to improve return on investment so you can drive more conversions within your target cpa (cost-per-acquisition)
d. to analyze the search term report and add both keywords and negative keywords, depending on historical performance

Performance planner can assist you to improve return on investment so you can drive more conversions within your target CPA.

Explanation:

Google display certification is a course which will teach a business person to use effective advertising campaigns online and market his products digitally in order to achieve the fixed business goals. A plan is created to reach the target audience, right strategy is automated by adjusting the settings online and use of performance planner in order to measure the success of the business promotion.  

Performance planner enables the business proprietor to create a plan, explore his forecasts and execute changes if necessary. It also enables the business owner to see his campaign’s monthly or quarterly performance.

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