What are pros and cons of scientific polling?

Scientific polling is a technique that is used to select a sample population for the purpose of carrying out a study. Sometime statistical weights are used in order to strategize the sample population according to the required needs.

cons:

potential for inaccuracy

Too much reliance

costly

Potential inaccuracies to be found

Pros:

useful tools in decision making processes

helps leaders make better decisions

engage with the members of their communities more readily.

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