David's marketing research returned the finding that customers were staying away from his bookstore because of a lack of services like gift cards, return policies, and special orders. david was shocked. "nobody ever asks about that stuff! if it were that important, people would ask about it." david is likely suffering from a(n) gap.

The knowledge gap

Explanation:

The knowledge gap is based on a Hypothesis that suggests that absorption of knowledge differs with differences in socio-economic status of individuals those with high socioeconomic status seems to absorb

information faster than those at the lower status

This doesn't mean that those who have lower socioeconomic status know nothing but it just states that acquiring information and absorbing it is much faster and better for those with high socioeconomic status.

Why does the Knowledge Gap Exist?

According to this hypothesis there is a belief that the higher the socioeconomic status of an individual the better are the chances to receive teh best education , with better education a person is able to acquire , comprehend and effectively use that information because they have been previously equipped on how to search for information and how to use it.