Critics of the political process often claim that political campaigning focuses, to a substantial degree, on appearances rather than issues. social psychologists who conduct research on attitude change would say that today's political ads emphasize the route to persuasion.

The peripheral route to persuasion

Explanation:

The peripheral route to persuasion refers to how we tend to agree with someone based on certain favourable cues such as how they look instead of focusing on the actual strength of the argument. When someone looks like they know what they are talking about and they seem to possess expertise for it we will tend to agree with them or if they are fluent in a certain langauge we may forget the core message and agree based on those cues.

answer; (cognitive   dissonance);

by using  production possibilities graph.  opportunity costs are key expenses in financial matters and are utilized as a part of registering money saving advantage investigation of a venture. such expenses, be that as it may, are not recorded in the record books but rather are perceived in basic leadership by processing the money costs and their subsequent benefit or misfortune.