While reading a magazine, juan notices an advertisement for tennis shoes. juan is very interested in reading about the materials the shoes are made out of and logically concludes the tennis shoes would be a good purchase. juan was likely in which persuasion route

The central route to persuasion

Explanation:

The central route to persuasion occurs when the content or argument of the message is solid enough that it convince us to act.

Two Methods of Persuasion: Central and Peripheral

Central route to persuasion occurs when we initially have eagerness to listen to that message and we are able to understand it.

Juan is very interested in reading about the materials the shoes are made out of; which means she is already motivated to actual listen to this message. Now because she already has an interest , she would definitely be persuaded by the content of this message in terms of what is said to be offered by these shoes. This is what we call central route to persuasion.

If she was persuaded by anything else like seeing a celebrity sport person wearing those shoes that would be referred to as a peripheral route to persuasion.

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