Frontier filmmakers advertises their movies during television shows that their target market typically watches. frontier filmmakers believes the best way of reaching its customers is through a strategy.

Pull strategy

Explanation:

Pull strategy is the technique that is used in the marketing field for attracting the customer towards any product or service.This can be done through promotion, advertising , pull tactics etc.

Information regarding the product is spread through this method so customers get pulled towards the business product .

According to the situation mentioned in the question, Frontier filmmaker is using the pull strategy to attract the customers by advertising the show typically the people like to watch.

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