Some businesses give reductions on health insurance premiums to employees who rack up enough points on a specially equipped pedomoter that monitors their daily activity level. this is an example of a movemtn that is based on principles of operant conditioning.

gamification

Explanation:

Based on the information provided within the question it seems that this is an example of a movement called gamification. This is a strategy in which a company uses game mechanics into their business model in order to motivate participation, engagement, and loyalty. Which in this scenario the game mechanic being implemented is the goal of gaining points for prices.

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