Internet buyers are sometimes surprised to see online retailers using information about their past purchases to customize promotions targeted to them the next time they visit the retailer's website. the retailer is using the information to:

Internet buyers are sometimes surprised to see online retailers using information about their past purchases to customize promotions targeted to them the next time they visit the retailer's website. The retailer is using the information to

Select one:

a. shift from a general merchandise retailer to a private-label retailer.

b. reward customer loyalty.

c. comply with Homeland Security requirements.

d. increase the share of wallet from its best customers.

e. create traffic in its brick-and-mortar stores.

The retailer is using the information to  increase the share of wallet from its best customers.

Option d

The online retailers are using the browsing information and purchase behavior of the customers’ techniques to start or update any promotions and campaigns with the hope that the customer will spend more time in their online shop and will purchase more.

In short, this will help online retailers to raise the good amount of money from its best and regular customers. The customer will feel delighted to see promotions on their best buy products and they purchase more to get more discounts and this strategy helps the online retailers to increase the money in their wallet.

manifest functions are the recognized and intended consequences of any social pattern, while latent functions are those unrecognized and unintended consequences. to analyze the manifest functions of any social institution, we have to study its contribution to the continuation of a group, community, or society.