Which of the following is true about social listening tools? a. it is primarily used to ensure that online money transactions are carried out safely. b. it can be used to track new product launches and gauge the receptiveness from the customer base. c. social listening tools can be used to analyze negative comments but not positive comments. d. it does not allow brands to aggregate all of its positive and negative comments. e. it is not a two-way brand communication.

The correct answer is:

b. It can be used to track new product launches and gauge the receptiveness from the customer base.

Explanation:

Being tools that use social networks as a mean of communication between company brands and the consumer directly, the social listening tools can be used not only to establish conversations among the implied parts, but it can also be used to know about the release of new products in the market and how the response of the customer is towards those new products. In marketing this can be considered as a great tool because it keeps the company updated about the latest trends of the contemporary world.