To keep from getting mosquito bites when he mows the lawn, kevin always sprays himself with insect repellent before he starts mowing. using operant conditioning terms, this is an example of:
a) positive reinforcement.
b) negative reinforcement by avoidance.
c) extinction.
d) negative reinforcement by escape.

B) negative reinforcement by avoidance

Explanation:

In his theory of operant conditioning, B F Skinner has used negative reinforcement. In negative reinforcement, the behavior or response is enforced by removing, avoiding or stopping a negative outcome. Aversive simulus tends to create discomfort in person's physical or psychological being. Here Kevin tries to avoid by using negative reinforcement.

answer; i believe the correct answer is customer,manufacturer, service provider,general public ; quality is primarily the responsibility of all all employees in the organization.