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Social Studies, 25.12.2019 03:31 sreeytran

Kelly buys only high-priced jeans and expensive sport shoes endorsed by her favorite entertainers. also, her attitudes and values are shaped by specific statements made by these celebrities. she also supports causes and charities the celebrities endorse. this illustrates how consumer decision making is influenced by:

a. marketing mix variables.
b. cognitive dissonance.
c. a reference group.
d. primary group identification

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