Scenario a after working weeks on a difficult proposal for a client, jack learns that the client has accepted the proposal and will award the contract to jack's firm. when jack hears this from his boss, he yelps, "yahoo! " and automatically thrusts his fisted hand in the air. the acceptance of jack's proposal would be considered his

Attitude Object.

In psychology, an attitude object is a person, place, idea or almost anything else of what you make a judgment about. This can be positive or negative.

In this case, Jack's business proposal was his attitude object. He had been working hard to make the client accept it, and it was really important to him, at the point that when the client finally accepted, he loudly expressed his enthusiasm.

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