Providing good public information people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because:

it helps the organization  to channel their products and services to the needs of their target audience

Explanation:

Every organization that depend on public information, does this for particular reasons:

1. to enhance their research and development drive

2. to model their business towards the goal of maximizing profits

3. in order to have a better understanding of their target audience

4. to understand how to develop marketing and sales strategies

5. above all, to help them establish milestones towards their mission and vision.

It is the job of the PIO to create a positive impression of the organization

Explanation:

Public relations talks about the different ways in which an organization can send out messages to customers about their products, services and their corporate image.

Public Relations Officers (PIO) utilize these methods to make the public think nicely about the company by projecting trustworthiness and inspire confidence in their abilities to deliver on their promises.

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