Studies show that people read differently online than when they read printed materials, therefore, when you write for the web or social media you should: a. avoid visuals b. use jargon to communicate with your target audience c. chunk content to make it more scannable d. maximize search results by using acronyms

C

Explanation:

According to studies, people read online differently so one should chunk content to make it more scannable.  

Chunking here refers to the act of grouping the information of individuals. By doing so we can improve the retention of information. For example:

phone number 8-7-9-2-1-3-5 can be chunked to 879-2135.By separating disparate elements into larger blocks, information is easier to store and retrieve.

If easy to read content will be available online then it facilitates reading.              

they encountered severe weather for which they were poorly prepared.