Most entrepreneurs believe that is what matters most, but is the most important financial resource for a small business owner.

Most entrepreneurs believe that profit is what matters most, but cash is the most important financial resource for a small business owner.

Explanation:

The major reason the entrepreneurs believe that profit matters the most because that is the sole factor in most cases that the run their businesses for. Most entrepreneurs fail to realize that as long as there is liquidity in the business, the business will thrive. This liquidity in the business comes from the flow of cash.