Is/are the thoughts, communications, actions, customs, beliefs, values, and institutions of racial, ethnic, religious, or social groups.

Culture

Explanation:

Culture is a broad term which incorporates various attributes like

Social behavior and norms

Beliefs,

Arts,

Laws,

Customs,

Habits of the individuals in the groups.

The culture is acquired by any human through the socialization and learning from the surrounding environment.

The culture distinguishes between the different social groups.

answer; because they must appeal to a broad cross-section of the population;