When we see hello kitty on children's clothing, disney characters on lunchboxes, and sponge bob squarepants on breakfast cereals, which form of brand sponsorship is being used?

This question is incomplete. Here are the missing options:

The answer is D. Licensing.

Explanation:

Licensing occurs when a company is granted the permission to use another company's image or products. This is done in exchange for a small portion of the product revenue.

The greatest advantage of licensing, as a producer, is that using an already popular brand to advertise your own product may attract a larger public.

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