According to Robert K. Merton, pursue the cultural goal of wealth only through legitimate institutional means.

Conformists

Explanation:

Conformists can referred to as one who conforms or behaves in accordance to set rules or standards. Conformity was emphasized by the american sociologist, Robert K. Merton. He focused on the discontinuity that arises between cultural goals and the available legitimate means in meeting them. One of such is conformity, where individuals pursue the cultural goal of wealth only through legitimate institutional means.

The goal of Merton was the contribute his knowledge to the betterment of humans and the society at large.

In addition to conformity he also added that innovation, ritualism, rebellion or retreatism  can impact an individual's attitude toward cultural goals.

According to Robert K. Merton, conformists pursue the cultural goal of wealth only through legitimate institutional means.

**CONFORMISTS**

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