The , also called ad hominem or 'to the man,' results from ignoring the issues of the argument and instead focusing on the personal qualities of the person making the opposing argument.

Argumentum Ad hominem

Explanation: Argumentum ad hominem could be called different names such as character assassination or mudslinging which refers to actions of deviation from from the main discussion to issues regarding the character of the person. Ad hominem is generally applied to fallacious argumentative strategy which is poised on attacking the emotion, attitude and behavior of the person making the argument rather than addressing the current issue or topic being addressed or discussed. It is associated with making prejudicial judgement based on the attitude, character and emotion of the individual making the argument and deviating from the original or present issue at hand.

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swahili is an extremely rich and complex civilization, a set of ethnic groups articulated by a language and a series of cultural elements that fuse the african traditions, islam and indian culture. this growth was largely a result of the indian ocean trading network that brought in not just man-made riches, but also religious ideas, specifically islam, which had a significant impact on the local culture. furthermore, the development of the swahili language gave a common cultural unity to the people.