Social Studies, 18.02.2020 16:21 makk60
YouSparkle, a cosmetics company, is planning to expand its business to South America and the Middle East. Their range of makeup is waterproof. The advertisement to be aired in Brazil depicts models on a beach to demonstrate the waterproof property of the makeup. However, in the advertisement for the Middle East, the company plans to promote their cosmetics as sweat proof using modestly dressed models. This difference in the advertisements for the two distinct cultures is an example of .
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