Pillsbury's Slice and Bake cookie dough targets working moms between the ages of 28 and 42 who are busy and pressed for time. It places ads for the cookie dough in Working Mother magazine. This is an example of which factor affecting consumer buying behavior?
a. Cultural
b. Personal
c. Psychological
d. Social

b.Personal factor

Explanation:Personal factors can play a huge role in a decision made by a consumer. They will influence how their purchasing decisions , these personal factors are lifestyle,occupation, age, Personality ,economic status , and self concept.

These woman have a busy life and don't have much time on their hands hence they need any short cut that may help them get ahead such as an already made cookie dough.