In relation to potato chips, consumers respond better to advertisements that describe them as being 75 percent fat free than having 25 percent of fat. This illustrates the concept of .
A. flip-flopping
B. loss aversion
C. framing
D. risky decision making

THE ANSWER IS C

C. framing

Explanation:

The framing effect is a cognitive bias that influences people to make a decision based on whether options represented as positive or negative.

This effect makes people chose based on the gain or the loss that comes with the choice.

The researches have shown that people tend to avoid risk when positive facts are presented, but seek it when there are negative ones.

That is why in the example shown in the question we can see how people will respond better to the positive stimuli when they have to chose the gain.