Gender can be referred to in many ways (Male, Female, M/F, 1/0) in a data warehouse. Ensuring gender is referenced the same way is an example of .

Standardizing information.

Explanation:

The process of standardization describes the creation of a set of standards defining how individuals in an organization are expected to complete a given task. It can be applied to various tasked such as collection information, keeping track of tasks, etc. The process leads to multiple benefits which include improved productivity, boost employee morale, guarantees quality, improves clarity, etc.

answer; /// (culture);

the consumer demand because the members have to be aware if people are going to buy what they want to sell in this case either energy drinks or a car wash.