Social Studies, 26.02.2020 06:03 mandilynn22

Sally is a research student who wants to conduct a consumer behavior research for her doctoral thesis. Believing that consumers often use products to convey their self-concepts to others, she studies luxury brands, logos, and products to find out what they mean to consumers. Which of the following best describes her field of study?
a. Mnemonics
b. Semiotics
c. Linguistics
d. Pragmatics

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