Because they yield common behavioral patterns and are held in common by most members of the society, shared often become the basis for segmenting consumer markets.

Cultural Values

Explanation:

Cultural Values are the core principles and ideals upon which an entire community exists. They are the commonly held standard of what Is acceptable , important and right within a community. This cultural Values are different across different cultures, to segment the market one has to do it based on people who share the same cultural value.

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