Sociologist C. Wright Mills coined the term to refer to the ability to see the relationship between individual experiences and the larger society.

Sociological imagination

Explanation:

Sociological imagination is the ability to see things in the social perspective and how their interrelation with each other

answer; i believe the correct answer is enlightenment;

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.