refers to the practice of reducing all or most prices on the menu in the belief that total guests will increase to the point that total sales revenue also increases.

An informal structure in a bureaucracy would be something like so-called "office politics". where there's a formal structure set up for the organization, but then an informal subculture as well that has a way of organizing the bureaucracy further. this can be positive because it sets up an added degree of organization, albeit informal, within the bureaucracy.