Richard is set to research his handwashing campaign in 100 area primary schools. Before he starts the research, he wanted to know how many children washed their hands before eating, which turned out to be 5%. This tactic of is different from measuring the outcome of the campaign.

benchmarking

Explanation:

Richard in this scenario has used benchmarking a type of quantitative analysis to generate meaningful results. The number of children who washed their hands before eating, which turned out to be 5% provides a metric-based outcomes on which Richard can further his research . To complete the benchmarking process usually encompasses four steps:

answer; heredity ;