Ethnocentrism is defined as viewing another culture by that culture's standards. in terms of your own culture and values. by the universal moral code that we all follow. through rose-colored glasses. by government standards.

in terms of your own culture and values.

Explanation:

The concept of ethnocentrism belongs to the anthropological theory.  It consists of granting a superior value to our own culture compared to that granted to others, and to use their own patterns to judge the culture of others. In everyday life, ethnocentrism is very noticeable in the value judgments of those who see people of other cultures as rare and backward.

explanation:

may i ask what challenges?