As a sales rep for an eyewear company, Gemma, frequently relies on the marketing department for information and materials. When using customer satisfaction to judge the success of their company, Gemma's managers should

Options:

A) consider Gemma's satisfaction only if she has worked in the same job for at least two

B) take Gemma's satisfaction into account, because customers can be internal as well as.

C consider Gemma satisfaction, but place less emphasis on it than on the satisfaction.

D) ignore Gemma's satisfaction, since she is an employee rather than a customer.

B. Take Gemma's satisfaction into account, because customers can be internal as well as external.

Explanation: Customer is a term used to describe an individual or a group of persons or an organisation that buys the goods or receives the services rendered by another individual or Organisation or Business entity.

Customer satisfaction is a measure of how well the product produced or services rendered meets the needs of a customer.

THERE ARE TWO TYPES OF CUSTOMERS WHICH IS INTERNAL CUSTOMER (CUSTOMERS LOCATED WITHIN AN ENTITY) AND EXTERNAL (CUSTOMERS LOCATED OUTSIDE AN ENTITY).

The manager should also take Gemma's satisfaction into account, because customers can be internal as well external when judging the success of the company.

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