A study by The Jay H. Baker Retailing Initiative at the and the consulting firm Verde Group reports that for every 100 customers who have a negative experience with a business, the company stands to lose to current customers or potential customers

32 to 36 current and potential customer

Explanation:

According to the study, a dissatisfied customer might not share his pain with the company but will rather share it with other people who are either potential or current customers and this will go a long way in reducing or stopping patronage from these customers.

Almost half those surveyed, 48%, reported they have avoided a store in the past because of someone else’s negative experience. For those who had encountered a problem themselves, 33% said they would “definitely not” or “probably not” return. There is a greater percentage of those that avoided a store due to someone's Negative experience than those that encountered problem themselves

answer; traditional culture;