involves gathering primary data by asking people questions about their knowledge, attitudes, preferences, or buying behavior. It is the most widely used method for primary data collection.

Survey research                                            

Explanation:

Survey research: In research methods, the term survey research is described as one of the quantitative research methods which are being utilized by researchers or investigators to collect or gather information from specific participants that have been selected by the researcher or the investigator to carry out particular research or study. In survey research, the selected participants are being asked various questions and the researcher or the investigator note down those answers and make a conclusion afterwards.

The question above describes "survey research".

answer; /// i believe that the correct answer is that it lets you see and evaluate different formats as you develop your workbook;