On the one hand, it is common to talk about building relationships and loyalty with the tools of direct marketing. On the other hand, it is also true that direct marketing tools such as spam, and telephone interruptions at home during dinner are constant irritants. How does one build relationships with irritants

well, i can't read it so i'll ask you questions about it : )

if you were a reader and you read the introduction, would you want to read more?

does it start with a question? if so, is it something you would want to read about?

and ask any friends or family for their opinion : )

answer; the candidate for vice president;

answer; self-serving bias;

answer; (b) limited resource to satisfy virtually unlimited wants;