Because Numi Organic Tea has identified more than one target market, for example, "eco-moms," college students, and family travelers, they should be particularly aware of the , which helps explain how consumption patterns differ at different stages determined by a combination of age, marital status, and the presence or absence of children.

The correct answer is Family life cycle

Families share past and future. Their stories and expectations encompass the relationships of three to five generations, united by blood, legal and / or historical-social ties. Such relationships go through transitions over time as individuals and families develop. We can name this development as a "life cycle".

Mônica McGoldrick, a family psychologist, renowned scholar in the field, presents six different stages of the family life cycle and what is necessary to carry out tasks at each stage. She points out that this scheme is an approximation of the complex family development processes of middle / upper class families. It is not a fixed or ordered "normal" model, since each family advances in time from its complex and unique history.

The stages of the families' life cycle, pointed out by McGoldrick, are:

AMONG FAMILIES: BEGINNING OF ADULT AGE

COUPLE FORMATION: THE UNION OF FAMILIES

FAMILIES WITH LITTLE CHILDREN

FAMILIES WITH ADOLESCENTS

FAMILIES IN THE MIDDLE AGE: LEAVING THE CHILDREN'S HOUSE AND FOLLOWING IT IN FRONT

THE FAMILY AT THE END OF LIFE

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