With respect to the five factors identified by Robert Smith and his colleagues that account for the ways divergence can be achieved in advertising, the factor that deals with ads that contain attractive shapes and colors is referred to as:

artistic value

Explanation:

Those features of a work that contribute to its success and importance as a work of art, the features upon which its significance or beauty supervene. They include the form, content, integrity, harmony, purity, or fittingness of works.

answer; john stuart mill's principle of utility is your answer; /// good luck

d. the polar jet stream   lies between the polar easterlies and trade winds should be your answer