Jerod is giving a persuasive speech to convince his audience members to stop texting while driving. Based on his survey results, he noted that while 95% of the people in the room said that it was not safe or appropriate to text while driving, 75% of people in the room still reported that they frequently text while driving. Which persuasive tool is Jerod using to help his audience members see that their actions are not consistent with their beliefs

Cognitive dissonance

Explanation:

According to cognitive dissonance theory, there is a tendency for individuals to seek consistency among their cognitions such as beliefs, opinions e.t.c. When there is an inconsistency between attitudes or behaviors (dissonance), something must change to eliminate the dissonance.

Cognitive dissonance

Explanation:

Cognitive dissonance can be defined as the way in which a person thought and belief is not consistent.

Example a group of people or audience in a society may be told about the side effect of taking large quantities of soft drinks in which some of them may decide to stop or adhere to it while the rest may continue drinking it based on their beliefs or what they felt about the soft drinks leading to inconsistent in their behaviour based on what they belief about it.

Furthermore this set of people may have one or more belief, ideas which often contradict each others due to their inconsistent thought and attitude.

Based on the scenario Jerod is COGNITIVE DISSONANCE persuasive tool to help his audience members see that their actions are not consistent with their beliefs .