Mo looks at the ink blot and sees two birds nesting. Heidi looks at the ink blot and sees a tranquil forest. Joe looks at the ink blot and sees something sexual. These three responses are illustrating that are important components of the person-environment interaction.

Perceptions

Explanation:

Perception is defined as the ability of a person to see or hear something through their sense and perceive it in mind.It helps in interpretation of things and object through obtained sensory information.

According to the question, perception is displayed through images created in mind of Mo, Heidi and Joe.They had different response because of different perception that got created in the mind as per information about the ink blot .

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.