What heuristics, or cues, do voters use to pick a presidential candidate? Are these a good way to pick a president?

1. Voters are guided by the following heuristics:

Explanation:

Heuristics are known as mental shortcuts that people use unconsciously to easily solve some problems that come their way. Heuristics are sometimes used automatically.

In the case of voters, they can use different heuristics to choose the presidential candidate, they use heuristics to avoid complications when choosing the candidate.

For example, these voters take into account the following heuristics to be able to choose their candidate: public opinion, the values of the candidates and the information they read, allowing themselves to be influenced by external stimuli.

2. No, the decision to vote for the right candidate should be further analyzed.

Explanation:

Citizens must analyze their decision more objectively when choosing a presidential candidate, without being influenced by information that they do not know if it is accurate, heuristics are only a shortcut so as not to complicate their decision but it will not help them reflect on the real virtues of the candidate, for example, could take into account the candidate's history and the actions he/she carries out for the benefit of the citizens, as well as analyze each of the candidates' proposals to consider which is the best.

I hope this information can help you.

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