In the 1930s, a time when anti-Asian sentiments were common, Richard LaPiere toured the United States with a young Chinese couple. Together they visited numerous hotels, auto camps, restaurants, and cafes. LaPiere compared the attitudes of people who managed these various establishments with how well (or poorly) these people actually treated the Chinese couple. This study demonstrated that the effect of than people think.

attitude on behavior is weaker

Explanation:

Strong attitudes are based on past knowledge and may be retrieved, whereas weak attitude is often constructed on the spot. Strong attitudes have more impact on behavior are less susceptible to self-perception effects and are more stable over time.

A person may not always be aware of his or her attitude or the effect it is having on behavior.

A person who has positive attitudes towards work and co-workers can positively influence those around them.

Attitudes versus Actions

Explanation:

Prior to the ¨fieldwork¨ study with the Chinese couple LaPiere had observed that how people talked among others regarding racial issues and how they actually behaved did not always mesh quite well. This was confirmed while on tour with the  young Chinese couple and afterwards:

They were refused lodging only once in their 66 hotel stays but in a questionnaire he send six months later, over 90% of the same people that had lodged or served the Chinese couple said that they would not accept members of the Chinese race.

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