Which of the following is the best example of central route persuasion?

A. anti-smoking advertisements that rely on celebrity spokespeople advocating for reduction in cigarette use
B. anti-smoking advertisements that use charts and graphs to show how many people die from smoking-related causes each year
C. encouraging your parents to quit smoking by switching to chewing tobacco, then convincing them to chew less tobacco each week
D. supporting your sister who has decided to go cold turkey in order to quit smoking

B. anti-smoking advertisements that use charts and graphs to show how many people die from smoking-related causes each year

Explanation:

Central route to persuasion occurs when a person is persuaded by the content of the message. The process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude-relevant information. By using charts and graphs to show how many people die from smoking-related causes each year, the aim it to inform those that smoke they are liable to death in an attempt to persuade them to change there attitude.

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