Among the major sociological perspectives of functionalism, conflict theory, interactionism, and the feminist perspective, conflict theorists would be most likely to suggest that the mass media serve a useful function in society by bringing members together in a collective experience.

With regard to personality, it appears that: a) there is little consistency of behavior from one situation to the next and little consistency of traits over the life span.b) there is little consistency of behavior from one situation to the next but significant consistency of traits over the life span.c) there is significant consistency of behavior from one situation to the next but little consistency of traits over the life span.d) there is significant consistency of behavior from one situation to the next and significant consistency of traits over the life span.