Jeremiah watched an advertisement for a breakfast cereal on TV. The advertisement was endorsed by a famous actor. After a few weeks, he could not remember the actor who was featured in the ad, but he could remember the message of the ad. This is an example of

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Jeremiah watched an advertisement for a breakfast cereal on TV. The advertisement was endorsed by a famous actor. After a few weeks, he could not remember the actor who was featured in the ad, but he could remember the message of the ad. This is an example of:

A) attitude confidence

B) symbolic motivation

C) emotional contagion

D) the endowment effect

E) the sleeper effect

This is an example of E) the sleeper effect.

Explanation:

The phenomenon known as the sleeper effect refers to how a message becomes more persuasive over time. Maybe details of the message are not thoroughly remembered, but its impact increases as time goes by. That can happen even if the message was originally discounted or ignored. In Jeremiah's case, the message was not important enough for him to remember who the actor was. Still, its impact remained and grew after a few weeks.

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