At a conscious level, Jordan doesn't think he's prejudiced. Yet he automatically feels uncomfortable in situations where he has to interact with people of different races from his own. Jordan's experience best illustrates the distinction between..

Jordan's experience best illustrates the distinction between explicit and implicit attitudes.

Explanation:

Attitudes are formed of cognitive, behavioral, and affective components. They can be seen as existing at two levels, the explicit one and the implicit one. At the explicit level, attitudes are conscious. They are deliberate and can be easily expressed by the person. On the other hand implicit attitudes lie at the unconscious level. They are involuntary, not being known by the very person. It is also frequent for those two types of attitudes to contradict each other. That is the case with Jordan. Consciously speaking, he is not prejudiced. But, unconsciously, he is uncomfortable with certain situations involving other races. There may very well be an explanation for this - perhaps some situation from his past has left an unconscious impression on him. However, he cannot explain what and why he feels the way he does.

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