On the basis of the research it has gathered on consumer perceptions, the tests it has conducted, and competitive considerations, the XYZ firm confirms its target market (or markets) and decides how its product will be positioned. Then the firm finalizes the remaining marketing mix variables for the new product, including the marketing budget for the first year. This process illustrates

Read the paragraph below and answer the question that follows. "andy was asked to speak in a school assembly about a fundraising opportunity for a fellow student who had recently been diagnosed with leukemia. andy's stomach hurt and his hands were cold. "steady man," he thought. "you can do this. it's for tim. he needs our ." andy could picture the students wanting to get involved. it occurred to him now that he wasn't just giving a speech. he had something worthwhile to say. which strategies did andy use to reduce his apprehension? select all that apply." be prepared. use muscle relaxation techniques. get experience. think positively. focus on communicating to the audience.