Using self-determination theory to motivate employees at Cloud Space, a data storage company, the vice chair makes 10–20 phone calls a day to thank special employees "caught doing something right." The vice chair is fulfilling her employees’ needs. Multiple Choice equity competence love autonomy relatedness

Competence

Explanation: The self determination theory aims to examine the intrinsic characteristics and natural motivation leading up to choices, decisions people make.

Competence as regards the self determination theory refers to feedbacks people get for doing the right thing. These feedbacks are usually unexpected appreciation or acknowledgement an individual gets for doing the right thing or putting up a good shift. Competence has been studied to increase an individual's innate motivation. An unexpected 'thank you' call from the vice chair for doing something will only boost natural motivation.

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