Susan drives by an unusually colorful apartment building each day on her way to work. Initially, she does not think highly of the structure and has a mild dislike for it. However, after several months of commuting, she starts to like the apartment building and even considering renting an apartment there. This change in Susan's feelings about the building best demonstrates .a. normative social influence.
b. informational social influence.
c. the comparison effect.
d. the mere exposure effect.

D. The mere exposure effect.

Explanation:

Just like in the case of the figure above, the mere exposure effect tend to bring people to words or pictures can have a surprisingly profound effect on how much they end up liking the words or pictures. It’s as though we can become familiar with something even if we have no awareness of seeing it before.

In other words, it is described to be

a phenomenon that simply encountering a stimulus repeatedly somehow makes one like it more. Perhaps the stimulus is a painting on the wall, a melody on a radio, or a face of a person you pass by every day. The mere exposure effect is technically defined as an enhancement of attitude toward a novel stimulus as a result of repeated encounters with that stimulus. Interestingly, the mere exposure effect does not require any kind of reward for perceiving the stimulus.

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