I conclude, therefore, with regard to being feared and loved, that men love at their ownfree will, but fear at the will of the prince, and that a wise prince must rely on what is in hispower and not on what is in the power of others, and he must only contrive to avoidincurring hatred, as has been explained.

As as been explained in the Prince by Niccolo Machiavelli

Explanation:

The Prince by Niccolo Machiavelli was originally published in 1532. The center team of the book is about politics, that The Prince must maintain sovereignty over his subjects by any method possible, that the Prince should rather be feared that loved as fear will drive the subjects to obey him.