What was a result of the way the media cover candidates for public office

People end up voting for the person for whom they are most familiar with.

Explanation:

The way media covers those running for public offices makes voters to vote for the candidate that they are most familiar with.

Name recognition is a big influence on elections. It has been shown that the numbers of people who would vote for a candidate can be influenced by the number of times he is made mention of in the media. People tend to vote for that candidate that they they have gotten to know thorough the media.