Social Studies, 24.04.2020 16:28 maciemarklin3032
Travelocity is an online travel agency that advertises that users will get the best prices on airfare, hotels, and rental cars. Travelocity uses the "Roaming Gnome" in its television commercials, often in humorous situations. For example, a recent ad showed the gnome in Europe where he plugged an American appliance (i. e., hair dryer) into a socket and was shocked across the room. All that was shown of him when the smoke cleared was the top of his gnome hat down behind a chair. Viewers hear him say, "Am I going to die?" Based on the description of the Roaming Gnome commercials, Travelocity. com's objective for these ads is most likely to A) create an emotional pivotB) get the audience to become aware of and like the brandC) provide how-to information about the Travelocity. com websiteD) compare Travelocity with other online travel agenciesE) increase market share among men and women ages 65 and older
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Travelocity is an online travel agency that advertises that users will get the best prices on airfar...
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