In recent election campaigns, there has been much criticism that campaign ads focus too much on building attractive images for candidates and too little on substantive issues of genuine importance. These two ways of trying to influence voters are dealt with by the approach to persuasion and a. the elaboration likelihood model b. dissonance theory c. balance theory d. self–perception theory

Match the item to the definition: indirect correlation, correlational research, correlational research, covary, pearson correlation coefficient, pearson correlation coefficient, direct correlation a. used to describe the relationship between two or more naturally occurring variables b. determines whether scores on the two variables covary c. whether two variables vary or change together d. denoted by the symbol "r" e. provides information about the sign (direction) and magnitude(strength) of the linear relationship. f. when the correlation is positiveg. when the correlation is negative